Salon by salon (starting with their own), Susan introduced treatment manicures and prescriptive natural nail care to the nation. Beauty professionals and their clients welcomed the treatments with open arms, and demand for Jessica quickly outgrew the Gerrards’ kitchen table (packing bench-come-accounts department-come-customer services centre).

Fast forward twenty years and what started life as ‘The Natural Nail Company’ is now ‘Gerrard International’, an extensive team of dedicated beauty professionals and a leading portfolio of beauty brands. That kitchen table has long since been returned to its rightful role and the Company’s Hertfordshire based headquarters now house Customer Care, Training, Marketing, Accounts, Orders and an extensive onsite warehousing facility.