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What drives us

While choosing a holiday destination is an important decision, when Susan and Ian Gerrard settled on LA for their Silver Wedding Anniversary, they had no idea just how much this trip would change their lives.

For it was during this time, in their hotel spa, that Susan (a qualified manicurist) and Ian (a hairdresser and salon owner) stumbled upon Jessica’s Natural Nail Care System.

Pleasure quickly turned to business as Susan arranged to meet with Jessica in her famed Sunset Boulevard clinic before heading back to the UK, complete with a bag full of Jessica products and a vision for transforming professional natural nail care through education, treatment offerings, technique and, most importantly, amazing results.

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Salon by salon (starting with their own), Susan introduced treatment manicures and prescriptive natural nail care to the nation. Beauty professionals and their clients welcomed the treatments with open arms, and demand for Jessica quickly outgrew the Gerrards’ kitchen table (packing bench-come-accounts department-come-customer services centre).

Fast forward twenty years and what started life as ‘The Natural Nail Company’ is now ‘Gerrard International’, a team of over sixty dedicated beauty professionals and lovers and a portfolio of leading professional beauty brands. That kitchen table has long since been returned to its rightful role and the Company’s Hertfordshire based headquarters now house Customer Care, Training, Marketing, Accounts, Orders and an extensive onsite warehousing facility.

 

Susan’s salon visits are continued by a team of more than 20 Area Managers. They bring Gerrard International’s brands to beauty professionals throughout the UK and work with them to ensure success for our 5000+ spas, salons and mobile therapists.

Susan and Ian still head the Company as Chairman and Financial Director, alongside long serving Sales Director Mandy Cook (a member of the family in all but blood) and their children, Lisa Gerrard (Managing Director), Danielle and Paul, who, one by one, have brought their own skills and previous experience to the Company.

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Beautiful brands

Whether it’s a can’t-live-without revelation we’ve discovered, like Jessica, BeautyLab, Spongellé and Scentered, or a bespoke brand that we’ve developed ourselves, like Mii, Brow by Mii and Kissed by Mii, we’ve sought out the very best professional and retail opportunities, so you don’t have to.

OUR BRANDS

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Award winning customer care

Your dedicated Area Manager will support you through merchandising, promotions, workshops, training and more to maximise the success of every business opportunity. And our stellar in-house Customer Service team is only ever a phone call away.

GET IN TOUCH

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Ongoing education

From comprehensive induction training, to refresher and upskilling sessions, our education programmes establish you as the expert. Choose to take your training at our flagship Hertfordshire education centre, in locations throughout the UK (including Bristol, Leeds, Derby and Glasgow) or in the convenience of your own spa or salon.

TRAINING PROGRAMMES

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Creating demand

Our in-house Marketing and PR team put our brands in the spotlight, to bring clients through your doors.

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All under one roof

Nails, skincare, brows, tanning, makeup, gifting… we’ve brought the world of beauty together for you. All picked, packed and dispatched from our on-site warehouse. And delivered to you within five working days of your order.

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Finger on the pulse

Trend forecasting, industry developments and consumer insights play a key part in our direction. But it’s your feedback that’s always most valuable to us, because everything we do is 100% about you.

The Gerrard team are supportive of our business needs, innovative and true to their family values which sit closely alongside Hand Picked hotels values.

Lesley Bacon, Hand Picked Hotels

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Charity

For two and a half decades, we have been helping to fight breast cancer. Gerrard International support Breast Cancer Care and Future Dreams.

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Gerrard International Our Story Timeline

Timeline

In 1992, Susan and Ian Gerrard celebrated their silver wedding anniversary in the USA. And that trip of a lifetime turned out to be truly life changing.

OUR HISTORY

Gerrard International Our Story Who We Are

Who we are

Simply put we’re beauty lovers too. We understand that your clients expect the very best products and service from you; so that’s exactly what you can expect from us.

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Call us 0345 217 1360 9:00am – 5:30pm (Monday – Friday)