Jessica Nails was privileged to work with some of the world’s top designers and models – including some Victoria’s Secret models Alanna Arrington and Maria Borges – at London Fashion Week, not to mention some incredible nail talent. We even spotted Vogue’s Anna Wintour backstage at one of our shows, while the likes of Christina Aguilera and Game of Thrones Maisie Williams sat FROW.
A sense of playfulness and positivity took over the Fyodor Golan catwalk, from the Troll like up-combed wigs perched on models’ heads to the vivid hues of Jessica Custom Colour on their fingertips. A message of bold positive individuality meant lead nail tech Joanna Newbold could personalise each models nail depending on their look – using shades Valley Girl, Lavender Love and Blueberrry Crème with Yellow Meringue and Pumpkin Pie used in a marbling effect with gems and pearls added on statement nails
At Sharon Wauchob’s cross-generational catwalk featuring veteran runway model Jacquetta Wheeler, lead nail tech Sabrina Gayle used Phenom in Adore Me on the models nails and Phenom in Well Bred on toes while they sauntered down the runway in strappy sandals and swishy dresses fringed in silk.
David Koma’s Kenya-inspired catwalk saw top models powerfully strut down the catwalk in zebra-striped catsuits, sequinned fringes and raffia ruffles. Lead tech Ami Streets paired the look with Custom Colour in Tease with a smattering of Phenom in Antique Silver on top to add some ‘David Koma’ signature bling.
At Roksanda, lead nail artist Pebbles Aikens treated the nails as a quiet backdrop to the designer’s vivid palette, billowing volume and tangerine runway. The team used sheer washes of Phenom in Angel and in Pink-A-Boo depending on the models skin tones, finishing off with No Shine Matte Finish.
JW Anderson’s medieval-mod feel called for clean, beautifully manicured natural nails, so Pebbles decided to bring Jessica’s treatment products to the fore. Each model – all 37 of them – were treated to an express mani and pedi with Jessica Reward base coat, No Shine Matte Finish, not to mention a pampering cuticle and hand massage using Phenomen Oil and Hydracreme.
Bobby Abley’s ‘Friends of Dorothy’ show was a colourful explosion of a classic, with motifs of the famous characters everywhere. With a male dominant cast, lead nail tech Pebbles Aikens created a fun-spirited feel to nails – with the men wearing Black Ice with its black glitter finish, and the women – an ombré and glitter combo of Bedazzler and Black Ice, all using Phenom Base coat and Finale Shine.