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Elaine Binder, founder Spongelle

An interview with Elaine Binder, Spongellé founder

We caught up with Elaine Binder, founder of Spongellé as part of our series, championing our female brand founders.

Why do you think it is important to recognise, and celebrate International Women’s Day?

Women around the world have contributed so much to their families, careers and life in general. Tirelessly, they have helped to keep things together even through wars, economic hardships, sickness and tragedies. Not to mention the women who have achieved great scientific and medical findings as well as those who have fought along their fellow country men and stood up for what they believed in. We are a strong group often thought of as soft and weak but have proved this not to be true. Recognising women around the world is key to the future of humanity.

Which woman do you admire the most and why?

I admire all women not just the women who are famous. The woman who struggles to put food on her table needs to be admired as well.

What is the most important advice you have been given?

To be true to yourself, make your family proud and to always do your best no matter what it is.

Lastly, If you could give your younger self one piece of advice what would it be?

Never give up. If you believe in something strive to make it come to life.

What inspires you?

Life inspires me. Take off the blinders and allow the world to show you its beauty.

What are your must-have beauty products?

Spongellé of course! I love great skin care and hair care. Starting with a great bath experience using Spongellé products followed by a great facial moisturiser, eye cream, throat cream and hand cream.

Do you have any additional comments or highlights you’d like to share?

I am the founder and CEO of Spongellé, a luxury bath and body company specialising in patented body wash infused buffers, revitalising moisturisers, and one-of-a-kind diffusers. Combining research, good instincts, and creativity. As an immigrant from Ukraine, I am proof of the American dream. Plus, I am an internationally trained perfumer dedicated to discovering Spongellé’s proprietary infusion technology that offers enhanced formulas and sophisticated, custom-blended fragrances with every product. Creating a beyond cleansing experience – all proudly made in Los Angeles.


Next week, we speak to Nadia Shamsi, daughter of Jessica Vartoughian, founder of Jessica.


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