We’re proud to announce receiving seven incredible awards at The Beauty Bible Awards 2020 last week, adding to a growing number of awards won for our portfolio of brands.
Now in its 24th year, the prestigious Beauty Bible Awards has been referred to as ‘the only Beauty Awards that count – because they’re tested on real women’, and is the biggest-ever independent survey of beauty products ever carried out, with over 1,500 women taking part.
Body Wash: Spongellé Wild Flower (and won Beauty Steal Award)
Nail & Cuticle Treatment: Jessica Phenomen Oil
Nail & Cuticle Treatment: Jessica Critical Care
Brow Definer: Brow by Mii Finishing Brow Gel
Nail Brand: Jessica Custom Colour
Make-up Primer: Mii Smoothing Face Prep
Highlighter: Mii Celestial Skin Shimmer
Beauty Bible launched in 1996 by award-winning authors and industry-renowned journalists Jo Fairley and Sarah Stacey, and over the years more than 30,000 women have taken part in their trials – the biggest ever independent survey of beauty products ever carried out in the world! Sarah and Jo say: ‘We’ve always know that there are beauty products that truly work. And for 24 years, our mission has been to help identify those products.’
Over 1,500 women took part in this latest round of testing, divided into groups of 10, sharing similar beauty concerns. Each group submitted their scores and experiences after a period of months of actual use, comparing results to promises on packaging.
Susan Gerrard, Chairman of Gerrard International says: ‘We’re delighted to win The Beauty Bible Awards for products that have been tried and tested. This gives both us and you – our spas and salons – the opportunity to shout about our brands with even more pride. We love our brands and now we know your customers do too.’
‘The panel of beauty testers are real women – with real beauty issues – and their honest endorsements count for so much,’ continues Susan. ‘The credibility of these awards – and gaining the love and trust of beauty-savvy women – is invaluable to our continued success. It is an incredible achievement for our brands to be recognised in these Awards – they’re real products for real women that really work.’
Beauty Bible Tester Quotes:
‘I would buy it (Brow by Mii Finishing Brow Gel) again and again.’
‘I love this primer (Mii Smoothing Face Prep) and think it is one of the best I have used. My skin felt soft and moisturised and also clearer and more even.’
‘If it’s (Jessica Custom Colour) good enough for the professionals then you know it’s a great product.’
‘Powerhouse of a product’ (Jessica Phenomen Oil)